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A goal for businesses, big and small, is often to create a successful trade show presence. How can you attract more potential clients to your booth, but also remain in the minds of these future customers? A popular solution is a giveaway, but not all promotional items are worth the investment. To create an effective promotional product that will help achieve your goals it needs to be well thought out. There is no universal answer and no one giveaway that is right for everyone. To help you create a product which is more than just merchandise, here are some things...

Running a golf tournament can be a daunting task. Anyone can organize a golf tournament, but It requires a lot of organization and planning to host a successful one. Whether it is your first time hosting or you are experienced at planning events it never hurts to get a little help. The first step in organizing any event is setting a goal. Goals help us to determine what is important and what is not. By determining what the point of your tournament is — building client relationships, fundraising, public relations, competition or networking— you can focus your efforts on what...

Spring is in the air, which means the golf season is around the corner. Along with the warm weather comes corporate golf tournaments. There are many reason to host a golf tournament, but what it usually boils down to is fostering positive relationships with your clients. With so many golf tournaments, how do you ensure you stand out in the crowd and make your event memorable? The key to success for this year’s tournament, and getting the return you want out of your investment lies within the goodie bag. These gifts need to be thought not as expenses but investments....