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A job fair, commonly referred to as a University Fair, is a big event usually hosted by universities, where employers and young job seekers meet and have an interaction similar to speed-dating. Both parties try to make a lasting impression in the short period of time they have together all in the hopes of landing a position. Benefits: Finding qualified candidates has become more time-consuming than ever before, requiring employers to post ads and use a variety of services like Linkedin, Indeed and Monster etc. to make potential candidates aware of the open position. A potential solution is a job...

It is no secret that drinking water is great for our mental and physical health. Yet some how we are always coming up short on our suggested daily intake (for the average male it is 3L/day). A company called S’well has created its own water bottle that is so fashionable and functional you will never want to be without it again. S’well water bottles are the original hydration accessory. It combines a high-performance vacuum sealed water bottle with trend-driven collections, ensuring  you are alway able to find the right size, pattern and colour to fit seamlessly into your daily life....

The big season for experiential marketing is right around the corner. 2015 was a good year but 2016 is poised to be even greater. A new year and increasing budgets means fresh ideas and trends. With the need to interact on a deeper level with consumers, marketers will be moving away from traditional one-dimensional mediums towards methods like experiential marketing. This allows for the use of as many senses as possible. “Out with the old, in with the new” pop-up stores, photo booths and charging stations are all things of the past. Creating events with an urban/cool feel (less corporate)...

Outsourcing is a double-edged sword, offering many pros and cons. One of the most controversial issues is the supposed “cost savings” of using an external supplier. Some of these suppliers are able to produce your products at a lower cost by cutting corners. This practice can often create many risks for your brand and its reputation. The question to ask yourself is whether outsourcing is worth the risk? Here are some common issues to consider about your supplier’s best practices: Working Conditions: Because of cultural and legal differences in various countries, factories might not follow the same policies considered standard...

The kind of image you present to the world is determined by your actions, comments, attitude, behavior and even appearance. These are noticed within the first few seconds of meeting someone at a trade show. So how do you let people know who your company really is? These 10 simple tips will make a big difference at your next tradeshow. 1.Strategize Your Location: If you have a choice before the show, it is very important to strategize where you are going to set up shop. To help you find a spot ask the organizer to see a detailed floor plan....